A simple guide for Canadians

Sell your car yourself. Keep the money the dealer would have kept.

Most people who sell privately get around $4,000 to $5,000 more than the trade-in offer. This simple guide walks you through every step, from the first photo to the bank draft.

Written by Jed Amirault after 30+ private sales. Canadian paperwork. Instant download.

A black Ford F-150 photographed for a private sale listing
The same truck from the front three-quarter angle

The dealer buys low and sells high. That gap is their profit.

When you trade in, the dealer pays you a wholesale price. Then they list your vehicle at a retail price. The difference is usually several thousand dollars. When you sell privately, you keep that difference. For most mid-range trucks and SUVs it is around $4,000 to $5,000. The guide costs $47. Do that math.

What the dealer offers youwholesale
What the dealer lists it forretail
What you keep by selling privatelymost of that gap

Seventeen chapters, in the order a sale actually happens.

Read it front to back, or jump to the chapter for the moment you are in.

Part I — Decision and reality
  1. 1The trade-in illusion
  2. 2Retail, wholesale and private sale
  3. 3Can a private sale work for you?
  4. 4Pricing reality
Part II — Preparation and presentation
  1. 5The prep phase
  2. 6Inspections and history reports
  3. 7Clean enough
  4. 8Photos that sell
  5. 9The ad
Part III — Communication and control
  1. 10Messaging that filters
  2. 11Scheduling without losing leverage
  3. 12Pricing, holding the line
  4. 13Offers, holds and deposits
  5. 14Scams and red flags
Part IV — Execution and closure
  1. 15Safe viewings and test drives
  2. 16Payment handling and verification
  3. 17After the sale

Plus a glossary of the terms buyers and dealers use.

You get the actual paperwork, not a description of it.

Page one of the Pre-Sale Checklist
The Pre-Sale Checklist. Three pages. Free.
The Bill of Sale template
The Bill of Sale template, with a completed example.

Everything in the bundle is a file you open and use. Templates for the ad, the buyer replies, the deposit agreement and the bill of sale. A tax guide for every province. Two phone photo guides, one for iPhone Pro and one for everything else.

The Private Sale System. Everything on one page.

The Canadian Private Vehicle Sale Guide74 pages
Pre-Sale Checklist3 pages
Bill of Sale templatewith a completed example
Buyer Messaging and Response Sheet4 pages
Private Sale vs Trade-In Decision Worksheet7 pages
Ad Templateand 11 ad design examples
Canadian Provincial Tax Guideevery province
Phone Photo GuideiPhone Pro and non-Pro editions
Safe Sale Closing Checklist1 page
Payment Methods Risk Ladderseven ways to get paid, ranked by risk

Sometimes the trade-in is the right call. Here is when.

A private sale works best when the vehicle is under about ten years old, under about 200,000 km, in good shape, with a clean title and no heavy modifications. Two or three of those is usually enough. It is harder when the vehicle is in poor condition, has a lot of deferred maintenance, or you cannot make time for viewings.

Dealers price those same problems into their offer, with a bigger margin on top. So even then a private sale often comes out ahead. But if you will not answer messages, wait out a no-show, or hold your price, trade it in and save yourself the stress.

A loan still owing does not stop a private sale. It just means the payout goes to the lender at closing. Chapter 3 helps you decide before you spend an hour on it.

One price. Everything above.

The Pre-Sale Checklist and Bill of Sale

Free

The three-page checklist and the bill of sale template, sent to your email.

One email with the two files. No newsletter unless you ask.

Photo of Jed coming

Who wrote this.

I'm Jed Amirault. I live in Grande Prairie, Alberta. I have sold more than thirty vehicles privately, mostly trucks and SUVs, and I wrote every page of this guide from those sales. The first time I sold privately instead of trading in, the difference paid for a winter of fuel. I wrote this so you do not have to learn it the slow way.

Straight answers.

How do I get it?

You pay, and the files download right away. You also get an email with the link.

Does it work in my province?

Yes. The tax guide covers every province, and the bill of sale works across Canada.

I still owe money on the vehicle. Can I sell it?

Yes. The guide shows how the payout goes to the lender at closing. It is one extra step, not a problem.

What if I read it and decide to trade in anyway?

That happens, and chapter 3 is built for it. You will walk into the dealer knowing what the vehicle is worth, which usually changes the offer.

Is this a course?

No. It is a simple guide and a set of files. Read what you need, when you need it.

Side profile of the truck, ready to list